Teaching

My areas of expertise include Advertising, Consumer Behavior, and Marketing Research, along with the basic Principles of Marketing course. I have taught numerous undergraduate and graduate courses in various formats (in-person, online, hybrid).

I also created and directed the College of Business Honors Program for eight years which gave me the opportunity to work with some of our most talented students.

Undergraduate courses

  • Advertising Campaigns, Advertising Management, Advertising & Promotion
  • Consumer Behavior, Psychology of Advertising, Digital Marketing & Media
  • Introduction to Creativity in Advertising
  • Introduction to General Business
  • Junior Honors Seminar, Senior Honors Seminars I & II
  • Principles of Marketing
  • Research Methods [Marketing Research]

Graduate courses

  • Seminar in Advertising, Advertising Management Seminar
  • Information Processing Seminar
  • Seminar in Consumer Behavior
  • Seminar in Marketing Research

Teaching philosophy

  • Hands-on approach, prompt response to questions & requests for help
  • High expectations, critical thinking, creativity, & problem-solving encouraged
  • Extensive detailed feedback on all assignments
  • Practical "real world" projects

  • For more details, click here [PDF].