About
I (Pamela Miles Homer) earned my Ph.D. in Marketing from the University of Oregon (1986). After 5 years as an Assistant Professor at the University of Texas, Austin, I accepted a position as an Associate Professor of Marketing at California State University, Long Beach (1991). I was promoted to Full Professor in 1995. I recently retired from teaching, but continue to work on research with younger co-authors.
In addition to a program of research that deals with ad-based persuasion, the impact of emotion/affect on consumer judgments and persuasion, and human values; my research interests include structural equation models and methodological issues. My publications appear in well-respected outlets, including top-tier academic journals in the social sciences.
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